FOR IMMEDIATE RELEASE
April 10, 2020
STAY AT HOME RELIEF IS HERE
Online wine company Cellar Angels expands Shelter In Place (SIP) virtual wine tastings
Weekly "live" tasting and interview series with Napa and Sonoma winemakers
Participants treated to impeccable wine access and VIP gifts
CHICAGO, ILLINOIS., Online wine company Cellar Angels continues their virtual wine tasting and interview series to help wine enthusiasts cope Coronavirus protocols and with what founder Martin Cody hopes is not the new normal. “Given many wine lovers are experiencing some sort of shelter in place arrangement, we wanted to try our best to virtually come together. Just because we cannot be together physically doesn't mean we cannot enjoy each other socially.” Tonight, at 7:00pm CST., Cody will interview Sonoma Valley winery owner Ana Keller of Keller Estate. Many attendees have already pre-ordered tasting kits to taste along with the winemakers.
Founded in 2010, Cellar Angels is a leading wine curator in the Direct to Consumer (DtC) space. DtC is the fastest growing segment in the overall U.S. wine market and represents a vital sales channel for the small, limited production and often family owned wineries in the United States. As a growing number of states now institute stay at home protocols, the DtC channel is a perfect solution for wine enthusiasts to acquire fine wine. Cellar Angels specializes in America’s two most famous wine regions, the Napa Valley and Sonoma Valley, sourcing wines rarely available to the general public and making them available via the Cellar Angels website. Ann attractive result of buying wine online through Cellar Angels is a portion of every transaction is designated to a charity of the consumer's choosing. The company also has three quarterly wine clubs which are rapidly growing in members, especially the newest, Flight Club. Each club features a different winery every quarter so the wine lover never tires of the selection. Cody explains the company’s focus, “Most people don’t realize until they visit the Napa/Sonoma region that you have roughly 1,500 wineries and 85% produce under 5,000 cases of wine and none of which are available for the most part outside of California. As a result, these small wineries face extreme difficulty getting their wines in front of consumers as rarely will a distributor carry a wine where just a few hundred cases were made. This is where we come in, bypassing all the middlemen mark-ups and making the wines available direct to the consumer. These are the wines and producers you fall in love with.” Cody knows about the market intricacies as he used to own a retail wine store in Chicago. "Online wine buying is far better in terms of selection and convenience for the consumer."
The tasting series is every Friday evening at 7:00pm CST, and fields questions from the virtual national "live" audience. The event is accessible with more information by navigating to the Cellar Angels' Facebook page or clicking the link here: https://www.facebook.com/events/578368479702563/
Press Contact: Ivy Phanith
April 10, 2020