Adam Ivor - Passionate about fly fishing, Adam has found that many of the problem solving skills needed for fishing translate to winemaking. He brings winemaking experience gained previously from Viansa, Benziger, Imagery, Cathedral Ridge and Highway 12 Winery, but he's at home now making great wine with his friends and business partners at Subterra Wines.
Kendrick Coakley - Though he doesn't catch fish in his spare time, Kendrick does enjoy catching a wave now and then. Having spent time gaining experience in the wine regions of San Luis Obispo and South Africa, he eventually settled back in Northern California working with Gloria Ferrer, Stags' Leap Winery, Don Sebastiani & Sons, Napa Wine Co. and Glen Carlou.
Emerson Simon - He may be a layman when it comes to winemaking, but Emerson is the financial brains behind the operation. His experience in Silicon Valley and a Fortune 500 company makes him a perfect fit for the Subterra Wines venture. Adam and Kenrick like having an extra pair of hands during harvest as well.